A Questionnaire for Assessing Immersive Websites

Web-immersion – i.e., a deep sense of cognitive and perceptual absorption engendered by the content interactive features website - plays an important role in our modern, digital world. Yet, this topic has received little attention from design HCI scholars. The lack tools to assess measure immersion Web may severely limit ability understand nature such experience, thereby constraining future research area. To address issue, we designed questionnaire for assessing immersive websites conducted preliminary evaluation on it. In article, outline report findings study analyse its reliability validity. Moreover, present results Factor Analysis performed investigate dimensionality instrument. Finally, conclude discussing implications findings, along with limitations work.